Box Office India Trade Network

HAPPY ENDING has fared very poorly in week one as it grossed 19.50 crore nett in week one. The film which cost close to 60 crore to produce and release has grossed less in week one than small budget films like YAARIYAN, MARDAANI, HIGHWAY and HATE STORY 2.

The film is running on limited shows at multiplexes in week two and will not even do 25 crore nett lifetime business. The business was low over but circuits like CP Berar and CI were ridiculously low with collections in the 80-85 lakhs nett range each over the week

Box Office India Trade Network

HAPPY ENDING had low collections on Monday. The film had a very dull weekend and Monday is as expected. The daily collections of the first four days are as follows.

Friday - 3,85,00,000
Saturday - 4,35,00,000
Sunday - 4,90,00,000
Monday - 1,85,00,000
Total - 14,95,00,000

Box Office India Trade Network

HAPPY ENDING has had a disastrous fate at the box office. The film grossed just 13 crore nett over the first weekend. The low collections outside the metros are no surprise but the premium multiplexes in places like Mumbai city, Delhi city and Bangalore atleast should have shown good growth from Friday afternoon.

The first 3 days collections are as follows:
Friday - 3,75,00,000
Saturday - 4,25,00,000
Sunday - 5,00,00,000
Total - 13,00,00,000

These theatres are up compared to how they started but the growth is nominal like it is for a mass film when this is the target audience for the film. A similar film FINDING FANNY also faced rejection like this but that rejection came on Monday. In case of HAPPY ENDING, Friday evening sealed the fate of the film.

Box Office India Trade Network

HAPPY ENDING had a poor first day as it grossed 3.75-4 crore nett on day one. The collections are similar to FINDING FANNY despite a wider release. The wider release is a bit irrelevent as these types only have an audience at premium multiplexes. The collections outside these multiplexes are hardly anything.

The film may do better on Saturday evening but that will not help the overall picture as the film should have started to grow from Friday afternoon if it was go anywhere in terms of box office.