Showing posts with label Dil Bechara. Show all posts
Showing posts with label Dil Bechara. Show all posts

Sushant Singh Rajput agreed to play the lead; we had made an announcement too-Anurag Kashyap

Sushant Singh  Rajput and Anurag Kashyap

Having found his Nishaanchi hero after a long wait of over eight years, Anurag Kashyap shares that he advised Aaishvary Thackeray against doing other films until his launch with the crime drama
Upala KBR (MID-DAY; September 17, 2025)

If the universe had listened to Anurag Kashyap’s wish, Nishaanchi would have been released eight years ago with late Sushant Singh Rajput in the lead. But each film has its destiny, and the upcoming crime drama was destined for Aaishvary Thackeray.

The filmmaker recalls, “Sushant Singh Rajput agreed to play the lead, and we had made an announcement too. But then he changed his mind as he signed two big commercial films — Drive [2019] and Dil Bechara [2020]. After that, I met other actors and they all wanted to do bigger movies. Then I decided to wait for a newcomer, who would be good enough to pull off this role.”

Kashyap’s eight-year wait paid off. Today, he is launching Thackeray and Vedika Pinto with Nishaanchi, which tells the story of twins Babloo and Dabloo who have contrasting life values. “If I hadn’t found Aaishvary, I’d still be sitting on this script,” says the director, adding that the debutant’s showreel left him impressed.

“In his showreel, Aaishvary did the most difficult monologues, including one of Manoj Bajpayee’s from Shool [1999]. When I cast Aaishvary and Vedika, I told their parents that if they’re doing this film, they cannot be doing anything else. They kept getting offers, but they said no to everything and trusted me. It’s difficult to mount a film like Nishaanchi if the newcomers take up another project and that doesn’t turn out to be good enough. It’s like what Aditya Chopra did with Ahaan Panday.”

As soon as Nishaanchi’s trailer dropped online, Kashyap’s fans compared it to Gangs Of Wasseypur (2012). The filmmaker says the crime drama is his attempt to go beyond the 2012 offering.

“After Wasseypur, everybody kept offering me the same thing. I wanted to step away from that. There’s more to North India than Wasseypur and gaalis. With Nishaanchi, I made a family drama with seeti-maar dialogues, like a Deewar [1975] or Trishul [1978], rather than a gangster film.”

As a public figure, I can’t be on dating apps and will always be devoid of that personal experience-Sanjana Sanghi

A still from Uljhe Hue

Sanjana on the joy of fronting a love story in Uljhe Hue and embracing a character she didn’t fully identify with
Uma Ramasubramanian (MID-DAY; February 13, 2022)

After Dil Bechara (2020), Sanjana Sanghi is ready to tell another story about young love. That said, the two worlds couldn’t be further apart from one another. Where her debut film showed the power of young love in the face of death, her latest offering—Uljhe Hue—chronicles the modern dating scene. 

Admitting that she didn’t fully identify with her character who hopes to find love on a dating app, Sanghi says, “[My character] wasn’t entirely relatable to me. [Personally], I am a bit old-school. I need to know someone organically and spend a lot of time with [them] to [know that I want] to be with [them]. But I have seen a lot of my friends who have got married or engaged [after meeting on] dating apps. So, I believe in the good these apps can do. As a public figure, I can’t be on them and will always be devoid of that personal experience.”

The Amazon Prime mini-series revolves around Sanghi’s Rasika, an introverted visual artist who bumps into Varun—essayed by Abhay Verma—after being stood up on a date. The short film is directed by Satish Raj Kasireddi.

How was it to dive into a feel-good love story after the intense portrayal in Dil Bechara? “The world of Dil Bechara was so complex. As a character, I submitted to Kizie for two years of my life. Here, to create a new person and jump into her world is a new high. It gives you the faith that if you push yourself, you can get into the skin of a new character,” she says.

As much as she loves the genre of romantic dramas, the actor points out that they are no walk in the park. “You feel responsible at every step in every story that you tell as an actor. Over time, I have realised that [what actors] say and do, does have a long-lasting impact on the [audience’s] minds.”

The one thing Sushant Singh Rajput taught me was to save my energy-Sanjana Sanghi


A year after the film’s release, the actress recalls memories from the process of making the movie, which was also Sushant Singh Rajput’s last film
Onkar Kulkarni (BOMBAY TIMES; July 24, 2021)

After playing supporting roles in films like Rockstar, Hindi Medium and Fukrey Returns, Sanjana Sanghi stepped into the lead space with Dil Bechara. The film wasn’t the typical Bollywood launchpad for the actress, but it rolled out a platform for her to step on and show her acting skills from the start. A year down, Sanjana recalls the time when the film released amidst the furore over her costar Sushant Singh Rajput’s sudden death. From the bond that she shared with the actor, how he taught her about ‘rationing’ her energy, to how her experiences of playing Kizie Basu left her feeling more equipped as a performer — she shares it all. Read on…

After playing supporting roles in a few films, you featured as the lead actress in Dil Bechara. The project was far from the conventional launchpad that most Bollywood actresses would look for. What drew you towards the part?
Honestly, you dream big, but you also want to manage your hopes and expectations. When I came to Mumbai, I had to navigate through everything myself, and there was no roadmap for me. One can dream of getting launched with a traditional project where the heroine gets to look glamourous, but here, I was in hair that wasn’t blow-dried and sported a no make-up look. This project had its own perks though.

I still remember the afternoon when I got a call for Dil Bechara, which is the Hindi remake of the Hollywood film The Fault In Our Stars. When I heard that I was being approached for the part of Hazel Grace Lancaster... I can never forget the feeling of blood flowing through my body. This opportunity surpassed all my dreams. When I was a teenager, I had read that book by John Green over 10 times. What A R Rahman sir did with the music and Sushant did with the dialogues made the movie bigger than a dream.

In your first project as a female lead, you essayed the part of a young girl battling cancer. Given the fact that you don’t have as much experience as an actor, was it tough to get in and out of the mould of your character?
Kizie Basu took over my life for two-and-a-half years. I let the director hold my hand and introduce me to the world of my character. At the age of 21, I dealt with the topics of strength, mortality and what it was like to battle an illness. Kizie wounded and healed me. Over a period of time, I had started to feel comfortable as Kizie. By the time we started shooting, the character had enveloped me completely. It was only when the project got over that I pushed myself to move on. I now know how demanding a leading actor’s job can be and what it means to be committed to a project. As an actor, today, I feel far more equipped.

What was your first meeting with Sushant like? How did you break the ice?
We met for the first time at Mukesh (Chhabra, director) sir’s office, where we did our reading. Within five minutes of the meeting, we realised that we both are nerds, are obsessed with everything academic and lived for the love of food! The other common point of interest was Delhi. While I hailed from Delhi, he had studied there. The performances you see in the film are all because of teamwork as it’s a completely performance-oriented movie. It didn’t boast of any fancy song sequences or stunts, but relied on human emotions and relationships. The one thing Sushant taught me was to save my energy. He made me realise how important it was to conserve energy by not putting in all of it when not required, for instance, the wide-angle shots. He used to call it ‘rationing’ of the energy.

While the film will always be special to you, it didn’t release under the circumstance that you would have desired, owing to Sushant’s sudden death. Do you think it got the attention it deserved for the right reasons?
It was all supposed to be different, right? Like, all of it! But once everything just changed the way it did... there was no looking back. The day the film released, it created records with millions of people watching the movie on the first day. That’s an unreal number. With the kind of love and respect the film got, how can I have any regrets? It was quite an ode. Sushant and I were excited about the project through its making. We would discuss which colleges we would be visiting to promote the film. We even thought of the songs from the film that we planned to croon during the promotions and wondered whether we would be able to revisit the theatre in Jamshedpur where we shot the film.

Dil Bechara was the top film of 2020; Akshay Kumar’s Laxmii got great viewership-Shailesh Kapoor


As movies traded theatres for OTT in the past year, Ormax changed the post-release conversation from box-office collection to viewership figures. Here’s the man who made it happen
Letty Mariam Abraham (MID-DAY; July 23, 2021)

Shailesh Kapoor, 45
The IIM Calcutta alumnus led his team as they launched Ormax Stream Track, a weekly listing of top 10 originals (films and series), in March 2020

What’s the first day collection?’

‘Will the film reach the coveted Rs 300-crore club?’ 

No sooner would a Khan- or Kumar-starrer hit the screens than all eyes would be on its opening collections, with trade analysts keenly following its daily performance to see whether the film sets a new box-office record. With theatres shut down since March 2020 and films trading the big screen for an OTT release, box-office became a thing of the past. But did our ‘kitna banaya’ obsession end? Not really. The conversation merely shifted, thanks to Ormax Media.

Founded in 2008, the media research and tracking firm recognised the need-gap in the industry and launched Ormax Stream Track last March, evolving from a B2B company to the new-age OTT box-office in one swift move. “When studios started announcing their films for the web and there was [substantial] growth in the OTT-viewing audience, we decided to focus all our attention on [this product]. We were already engaging in [tracking] for some studios or platforms, but the lockdown gave us momentum to build on new ideas to measure [the reach of] OTT,” begins Shailesh Kapoor, CEO, Ormax Media.

With Stream Track, Kapoor — a product of IIT Delhi and IIM Calcutta — brought about two significant changes. First, not only films, but also web series became a part of the rat race as Stream Track shared its listings of top 10 originals (films/series), week on week. Secondly, it added a new dimension by focusing on viewership patterns rather than viewership measurement. 

“Our job is to analyse what is happening around, and how people can use the data to make better content. For instance, we collected data from audiences for Scam 1992: The Harshad Mehta Story. Basis our research, we figured that around 23 million in India have watched the show, but Sony LIV’s official subscriber base is only around two million. So, even if the two million subscribers and their families watched the series, the total figure comes to about six-to-seven million. There is a gap of 16 million, which means that a lot of people have watched it via piracy through apps like Telegram. That is how we gathered the insight that piracy is much bigger than what it was in films,” he explains.

Most OTT platforms refuse to share viewership figures, but Kapoor says they depend on online and telephonic consumer surveys to understand the offerings that viewers are aware of, and have watched through the week. “We have an analytics algorithm in the back-end, which converts all that data to give us an estimate. Listed companies like Netflix in the US, as per protocol, have to release the number of subscribers in their quarterly report. In India, ZEE5 is one of the companies that publishes its subscriber figures.”

So, which film fared the best in 2020? “Sushant Singh Rajput’s Dil Bechara was the top movie, but that was largely because it was free and due to its timing. Akshay Kumar’s Laxmii got great viewership, owing to the actor’s popularity. Among web series, Scam 1992 and Special Ops had high viewership. This year, The Family Man 2 has been a huge success, and Pagglait did well among films.”

Coolie No 1 scores very well on satellite

Coolie No 1 Review: Rehash With Sara Ali Khan, Varun Dhawan Is Anything But Numero Uno

Box Office India Trade Network

COOLIE NO 1 has scored very well on satellite as it clocked up 1 crore plus impressions on its premiere. If it holds in subsequent screenings, it will emerge a HIT film on satellite. The film also scored on OTT as it recorded the best numbers outside LAXMII for OTT premieres. The satellite numbers have followed a similar pattern showing its a similar audience as far as home viewing goes.

Like LAXMII, this film also saw huge negativity on social media and the media in general when it was released but even after all this, the audience still turned up to its first screening on satellite. The satellite results of LAXMII and COOLIE NO 1 again reiterates the importance of the box office as that is the actual results and not what is said.

The satellite numbers of COOLIE NO 1 are around 60% better than the last release of Varun Dhawan STREET DANCER which had a fair performance on satellite. COOLIE NO 1 also become one of the 25 odd films in the last five years to top the 1 crore impressions mark on its premiere.

The top premieres on television since the pandemic started in March 2020 are as follows. The numbers are impressions which are the number of television sets viewing the film.
1. Laxmii - 2,51,44,000
2. War - 2,12,25,000
3. Tanhaji: The unsung Warrior - 1,38,40,000
4. Baaghi 3 - 1,29,06,000
5. Coolie No 1 - 1,00,91,000

WAR was a 2019 release and the other four films - TANHAJI: THE UNSUNG WARRIOR, BAAGHI 3, LAXMII  and COOLIE NO 1 - are the only four successes in over one year when the pandemic hit.  Another film that can be noted as a minor success is KHUDA HAAFIZ while DIL BECHARA did well on OTT but tanked horribly on satellite.

Even though Kizzie Basu is very far from a female action lead, Ahmed Khan felt he saw something-Sanjana Sanghi

Rishabh Suri (HINDUSTAN TIMES; March 20, 2021)

Actor Sanjana Sanghi’s Bollywood journey as a lead actor kicked off in 2020 with Dil Bechara, which ranked among the most-watched films on OTT. And now, she’s already shooting for her second, Om, an action thriller, alongside Aditya Roy Kapur.

She feels it’s been ‘wonderful’ so far. “Since Rockstar (2011) when I was a child actor, we are audition actors. Be it just an ad or a small part in a film, you would get an audition call. You would then try and give your best in that room. When it wouldn’t work out, you won’t get a call back. Coming from there, to people seeing my work in Dil Bechara…the filmmaker I dreamt of collaborating with, saying they desire to work with me has been amazing. It’s been special,” says the 24-year-old.

Making the right choices, she adds, is tough. Which is why she was careful about which project she took up as her second film. It was Om’s director Ahmed Khan who called her up after watching Dil Bechara. “I found the journey of this one very exciting, because you are in a place where you are able to choose the genre. What was really at the back of my mind is that it has to be different from my first film, and it will really push me as an actor. The fans who are generous with their love, it was great for them too. I was kind of taking my time to lock in my second film. I got a call from Ahmed sir, who told me he’s making this massive action thriller with Adi. He said even though Kizzie Basu is very far from a female action lead, he felt he saw something,” Sanghi says with a laugh.

After she came on board the film, the team started shooting right amid the Coronavirus pandemic, in October 2020. And Sanghi admits that she did feel ‘really scared’ while shooting. “It (the pandemic) was peaking at that time, but what we realised two months down into filming, is that once the bubble got created and we got used to precautions, they became a part of our day. As actors, you are the only ones not wearing masks, so that paranoia sticks. After a couple of days, you tend to forget that, you just feel lucky that even in the midst of everything you are able to work and get such a huge film going,” she adds.

I don’t want to do mediocre work just for the Bollywood stamp-Swastika Mukherjee


Kavita Awaasthi (HINDUSTAN TIMES; March 18, 2021)

Swastika Mukherjee is glad that people noticed her work in 2020. “Last year was amazing work wise. Paatal Lok (web series) and Dil Bechara put me on the national map. A lot of appreciation came my way from the masses, critics and all kinds of audiences,” says the actor, adding both projects “happened” over the last three years and people felt the impact as they released one after the other.

She also had two significant Bengali releases on OTT platforms and adds that in the recent years, she has been conscious about not repeating herself. “My goal is to not do the same kind of roles, not look the same on screen, not repeat myself. I’ve always tried to present myself in a new way to the audience. I don’t want to just be on screen,” she shares.

Talking about her foray into Hindi projects, Mukherjee reveals it has been a long 20-year journey. “I started with TV and shifted to movies. I did some hardcore films, later sensible cinema came my way. I shot for Detective Byomkesh Bakshy! (2015) but I had so much work in Bengal that I didn’t want to leave everything and try Bollywood. I’ve tried to balance both Bengali and Hindi projects and in the last two to three years, I’ve been getting many offers from Mumbai. I don’t want to do something for the heck of it. I am an established brand in my industry and I don’t want to do mediocre work just for the Bollywood stamp,” she says.

Mukherjee emphasises that she wants to make a mark with her talent rather than being everywhere and going with the idea that “I am also doing Bollywood. I’ve been slow and steady and it has paid off well. After watching the recent Hindi web shows, a large non-Bengali audience watched my Bengali work. That was a bonus,” she concludes.

Khuda Haafiz is decent on satellite; Gunjan Saxena mediocre; Sholay is INSANE

Khuda Haafiz Movie Review: Vidyut Jammwal Slows Down To Match The Drift Of This Thriller
Box Office India Trade Network

KHUDA HAAFIZ which was released on Disney+ Hotstar in August and was one of the very few OTT successes of the year along with LAXMII, COOLIE NO 1 and DIL BECHARA. It has reiterated with success on satellite as it racked up almost 55 lakh impressions. It's success is not at the level of COMMANDO 3 which also featured the same actor Vidyut Jammwal but 10 lakh views on OTT on release and 55 lakh impressions on satellite release are decent results especially in this horrible year.

GUNJAN SAXENA - THE KARGIL GIRL which also released in August on Netflix in had mediocre results on satellite as it recorded 31.5 lakh impressions on release. This is 42% less than KHUDA HAAFIZ. Although its actually better than DIL BECHARA, but that's not saying much as DIL BECHARA was not much of a film and its OTT success was mainly as the release was post the death of its lead actor Sushant Singh Rajput. The numbers of GUNJAN SAXENA - THE KARGIL GIRL on satellite means its pretty much lights out for the film in the long run.

The biggest BLOCKBUSTER ever in Indian cinema SHOLAY (1975) again showed the force it is still today as it racked up almost 45 lakh impressions. This is 45 years after release and the audience still cant get enough of the epic. Its the greatest example of critics mouth saying one thing and the paying public doing exactly the opposite. The pocket never lies but words coming out of mouths of critics are usually lack of knowledge on films or lies and there is no bigger proof of that than SHOLAY.

Verdicts and classification 2020

A still from Tanhaji: The Unsung Warrior and Baaghi 3, Picture Courtesy: PR
Box Office India Trade Network

The year has been a disaster due to the pandemic as it saw just one HIT film with TANHAJI: THE UNSUNG WARRIOR. This is the worst return ever with the previous worst being 2002 which saw 4 HITS (RAAZ, DEVDAS, SAATHIYA and EK CHHOTISI LOVE STORY). Obviously 2002 was bad because many films did not work while 2020 was an enforced bad year due to covid.

There were films that found an audience when theatres were shut but whether these were Average, Hit or Super Hit that is impossible to tell as there was no box office. So for these films all we can label them is with success tag which means the year saw one blockbuster and a handful of successes. 

BLOCKBUSTER

TANHAJI: THE UNSUNG WARRIOR released in January scored heavily at the box office and also recorded very good numbers on satellite. No doubt the results would have been very good on digital as well. The film created history in Maharashta by grossing over 100 crore nett in the state becoming only the second film to do so after BAAHUBALI 2: THE CONCLUSION. The film is not just the biggest HIT in Maharashtra this year but one of the biggest of all times. In Mumbai circuit (which includes Gujarat) the film did 143 crore nett while films like PK, DANGAL and EK THA TIGER stand at around 103-104 crore nett.

SUCCESSES

BAAGHI 3 was released in March and had a seven day run across India and then another 3-4 days in some circuits as the pandemic hit and cinemas start to shut down. The film grossed 92 cr with most of that coming in week one but even here the collections would have been affected by covid as talk of lockdowns had started. The film proved to the biggest HIT on television of 2020 beating TANHAJI: THE UNSUNG WARRIOR which confirmed that the film would have easily done higher numbers if it was released earlier in the year rather than March.

DIL BECHARA saw a digital release on Disney+ Hotstar in July and scored with record numbers at that time as it hit 22 lakh concurrent views on release. The film found an audience as it released after the death of the lead actor of the film Sushant Singh Rajput and the death was news at that time. The film would probably have not done well was it not for the death as a few months later the film fared very badly on satellite when the death was not main news. But the fact is on release, it found an audience for whatever reason and that qualifies for some sort of success.

LAXMII saw a digital release on Disney+ Hotstar in November and smashed all digital records outside cricket as it recorded 37 lakh concurrent views on release. The film had seen huge negativity since the trailer released but this did not stop the audience turning up in huge numbers to watch the film. The film would have seen very good numbers in the Maharashtra/Gujarat belt especially if it had a normal theatrical release on Diwali. North may have been a different story as there it would be depending just on Akshay Kumar star presence as the content would have held little appeal there.

COOLIE NO 1 saw a digital release on Amazon Prime and became the top show on Amazon Prime on Christmas. The concurrent views on release are not known but a fair bet could be in the 30 lakh region. The film though was watched in a record 3500 plus cities across India which is a record. Although Amazon Prime is second to Disney+ Hotstar in terms of subscribers it may have a wider reach with subscription in more cities due to more regional content which has led to the huge reach of COOLIE NO 1. Again like LAXMII, this film saw huge negativity but still it found a huge audience to emerge a success. The film also fared well Overseas as far as Indian content goes on Amazon Prime. But Overseas is all about face value and this would be the first time that Amazon premiered anything with face value for the NRI diaspora. 

BELOW AVERAGE (These cant be called successes but are also probably cant be called FLOPS especially in such a bad year)

MALANG released in February and grossed a fair 58 crore nett. Sattellite was not too good though.

SHUBH MANGAL ZYADA SAAVDHAN released in February grossed a fair 59 crore nett and saw mediocre results on television.

KHUDA HAAFIZ released in August on Disney+ Hotstar and saw decent results of 10 lakh plus concurrent views on release.

The year saw a lot of negativity for the film industry in the digital world but the actual audience is very smart and will watch what they want irrespective of what is being said. People can praise things by words into the skies but still no audience and others can be trashed like anything but the paying public will still watch if they really want to.

Laxmii a success on digital?

A still from Laxmmi
Box Office India Trade Network

The Akshay Kumar horror comedy LAXMII has scored on digital by recording around 37 lakhs (3.7 million) concurrent views on release. This is a record beating the 23 lakh (2.3 million) of DIL BECHARA earlier this year but it has to remembered that was a freely available to all while LAXMII was on the paid platform only.

There are live cricket events which are higher than LAXMII but in terms of films and other content, its the best ever seen. But the success is relative as what are you beating. There are major films on OTT but they are always after a theatrical release. Not much can be said about the films premiered on digital so far like GULABO SITABO, DIL BECHARA, GUNJAN SAXENA or SADAK 2 and others. The public would hardly be interested in these films after the trailers. The content was very poor putting it kindly and then the other competition is all these web series which are like C grade films which will hardly take openings in lakhs if they were films and that is hardly any competition for LAXMII also.

There are always mad figures that go around like a couple of weeks back there were some reports that some web series called MIRZAPUR 2 had 16 million views (1.6 crore) over a week and if we take that at face value, then the numbers of LAXMII are nothing and it cant get anywhere near even in a week. The foreign OTT platforms do not give subscription numbers in India but in the last note to investors in the US stock market in August, the second biggest market for both Amazon Prime and Netfix was United Kingdom and here Prime had 8 million subscribers while Netflix was at 12.5 million. In India Amazon prime is ahead of the two so that means both are under 8 million subscribers and that pretty much puts the these 16 million numbers into perspective. On a side note, sequels first started in Hollywood with films like JAWS 2, ROCKY 2, SUPERMAN 2 etc and only in India someone can think of a name like MIRZAPUR 2 which is tacky as can be. Cinema has also seen such classic names like TUM BIN 2 and BHEJA FRY 2.

Disney+ Hotstar has around 10 million subscribers in India and the reason why it leads is IPL cricket matches which also fetch the best viewership numbers. The release of LAXMII saw 28% of the Hotstar base viewing and the film and there were 9 lakh (900k) apprx new subscribers which came on the day for LAXMII. There are many criterion to measure success on OTT with the main being the extra subscribers a product brings and then in the long run its about the minutes invested and its just not views as views can last for just a minute or two. Here the 9 lakh is a record and probably the main sign of success but the question here is do they stick or its just for the film due to a star like Akshay Kumar and then gone. Now eventually where LAXMII goes its difficult to judge but its realistic to expect around 75-80% of the Hotstar base to watch the film which will will mean an audience of around 80 lakh in the final run taking the subscriber base as 10.9 million (1.09 crore) now. But again here a lot of content on the platform could be hitting this much of the base in the long run so that's not much of a guide.

LAXMII is a huge success in terms of what it is done on OTT but that is because it is basically competing with garbage and everything which has come before does not have any numbers (Excluding DIL BECHARA maybe). There has been nothing at the anticipation level of LAXMII that saw a premiere on OTT, its mainly C grade stuff on OTT. The question is where would it stand if a SOORYVANSHI or RADHE or SHAMSHERA or '83 came in the same way but that cannot be judged and may never be judged.

The satellite results will also give an idea about the film but DIL BECHARA did fail badly on satellite after good results on OTT. The potential box office ranges of LAXMII in a normal scenario will be given in time.

Having a transgender protagonist normalises and reinforces the rights of the LGBTQ community-Akshay Kumar

Akshay Kumar
Unfazed by harsh reactions to Laxmii, Akshay Kumar says he played the transgender character to make a case for the marginalised community
Mohar Basu (MID-DAY; November 13, 2020)

"Can you believe I will finish my second film tomorrow amid the Coronavirus pandemic," asks Akshay Kumar, who hasn't let the unusual circumstances come in the way of his work. Having shot for Bellbottom in the UK, the actor is currently wrapping up the period drama, Prithviraj.

The excitement in his voice, however, has to do with his latest release, Laxmii. While the Raghava Lawrence-directed venture may have been slammed by a section of the audience, Disney+ Hotstar announced that it broke the viewership record previously held by Dil Bechara to register the highest opening on the platform, on Monday. "I feel great. I know a lot of critics don't like my films, and I understand it. But my focus is on my audience. I am told it's the biggest opening of my career. The film achieves something pivotal. Having a transgender protagonist normalises and reinforces the rights of the LGBTQ community. Be it with Pad Man [2018] or Toilet: Ek Prem Katha [2017] or Mission Mangal [2019], the idea is to do more than just entertain or deliver a box-office success. I want to make a difference," states the actor.

The film's team hosted a screening in Delhi with transgender activist Laxmi Narayan Tripathi, who has lent support to the horror-comedy. "Her words of appreciation mattered to me. She lauded me for playing the character. There were 100 transgender women. They all stood up and clapped at the end of the film. The ostracization of the community has been horrific, and it's time we collectively stood up and promoted equality."

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Likes and dislikes: Decoding its effect on films’ fate

Rishabh Suri (HINDUSTAN TIMES; October 30, 2020)

The online world today plays a big role in creating appropriate build-up for a movie’s release. From actors connecting with their fans, to even likes or dislikes on a movie’s trailer getting much publicity, the digital world seems like an unavoidable force.

Take for instance, Sadak 2, starring Alia Bhatt, Sanjay Dutt and Aditya Roy Kapur, which had released its trailer on YouTube, and within a week became the second most disliked video on the platform. Its performance too, on an OTT platform, was lackluster. Makers of Laxmmi Bomb, with Akshay Kumar in the lead, have disabled the like/ dislike count for the trailer, on the video sharing platform.

But do these likes and dislikes really hold the power to sway public opinion and affect a film’s prospects?

Filmmaker Tigmanshu Dhulia, whose directorial Yaara released directly on an OTT platform, says, “When I look at the trailer, I don’t see how many people have liked or disliked it. If I like it, I watch it. But I’m sure it affects, like I have not seen Sadak 2, but I’ve been hearing so much about it. I kind of also thought of not watching it. That’s why people kind of take the measures (like Laxmmi Bomb).”

Acknowledging the trend, trade analysts believe that it’s going to be short-lived as “the bluff” is being caught. “The way people are using it on movie rating sites, for example, Dil Bechara, not to take away any credit, but it was not a 9.6 film. But on the day it released, it got a 9.6. Similarly, Sadak 2 became 1.5, it was not that,” says analyst Joginder Tuteja.

He adds that even for a video that would get too many likes on YouTube, there would be an outcry, “That it’s manipulated, there are bots. Even when it comes to negativity, it’s the bots at work. Till the time people realise this, filmmakers have to safeguard their interests better, and diffuse the noise.”

With his upcoming release, Chhalaang’s trailer not having disabled like or dislike option on the video sharing platform, filmmaker Hansal Mehta, says, “They are important for the social media, there’s a separate eco-system at work there. A lot of it is white noise, these things are important for that anonymous, virtual network, but even then it doesn’t necessarily translate into quality, or success or failure of a film.”

As movie theatres gear up to reopen, Tanhaji, Malang, Thappad and more reruns join the list


Akash Bhatnagar (MUMBAI MIRROR; October 15, 2020)

On September 30, The Ministry of Home Affairs announced new unlock provisions whereby movie theatres outside the containment zones are allowed to reopen from October 16 with 50 per cent occupancy. While theatres in Maharashtra, Rajasthan and some other states continue to remain shut, exhibitors across the rest of the country are ready to resume business. Ananya Panday and Ishaan Khatter’s Khaali Peeli, and Vivek Oberoi’s PM Narendra Modi were the first films to be announced, now a few other films, including Thappad, Tanhaji: The Unsung Warrior, Malang, Shubh Mangal Zyada Saavdhan (SMZS) and War, have joined the list of reruns.

Thappad director Anubhav Sinha believes that his film, which opened on February 28 this year, had its run cut short by the Coronavirus-triggered pandemic. “We got only two weeks in theatres despite doing around 80 per cent business of the first week in the second which is a fair indicator that the film would’ve run for roughly six more weeks. It’s heartening that eight months after its initial release, it still has promise at the box office,” he says.

Meena Iyer, CEO, Ajay Devgn Ffilms, is happy to contribute to the resurgence of the business with Tanhaji. “The film had an amazing run, but if exhibitors feel that it can attract more footfalls, we’re happy to help. The further it travels, the happier we are,” she asserts.

For SMZS director Hitesh Kewalya, reruns are not for box office glory. “We got a good three-week run during the initial release and the film has a social message that is still relevant. Right now, the aim is to just gauge the audience and accustom them to community-viewing,” he reasons.

Bhushan Kumar, producer of four films up for re-release—Malang, Thappad, Tanhaji and SMZS—agrees that reruns are a way to learn the audience’s needs. “Reopening of theatres is good news for the industry. All four of our films have been successful during initial release. This time they’ll help us gauge audiences’ concerns and plan future releases accordingly,” he shares, adding that, not just theatre owners but also the audience need to strictly follow guidelines.

Trade analyst Taran Adarsh believes that these are just baby steps towards bringing the audience back to theatres. “It’s time to press the reset button. No one is looking at box office figures right now, it’s just about cultivating the habit of going back to cinema. The returns will be very low initially,” he avers, adding that the priority is to provide livelihood to people who’ve been out of business for the last seven months. “Over the years, cinema has faced a lot of roadblocks, but it has always survived and this too shall pass,” he concludes.
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After seven-month shutdown, theatres in Delhi, UP and other states to reopen tomorrow; trade predicts low footfall even as cinemas slash ticket prices
Uma Ramasubramanian (MID-DAY; October 15, 2020)

Even as a cloud of uncertainty hangs over the fate of cinemas in Maharashtra, the seven-month theatre shutdown comes to an end today in several states, including Uttar Pradesh, Haryana, Chhattisgarh, Karnataka and Delhi. The exhibitors will open business with the early offerings of 2020 — Tanhaji: The Unsung Warrior, Shubh Mangal Zyada Saavdhan, Thappad — and Sushant Singh Rajput's Kedarnath (2018).

Trade analyst Akshaye Rathi says theatres across the board have slashed ticket prices in a bid to encourage footfall. "Most movie halls will open up by October 16. In the first few weeks, the revenue is not the focus. We need to rebuild the audience's habit of going to cinemas," he says, indicating that footfall may be low on the opening day. "We will instill confidence in the masses by following the standard operating procedures and ensuring their safety. The idea is to be war-ready by the time the big movies start releasing."

P V Sunil, managing director, Carnival Cinemas, reveals that apart from offering 25 per cent discount on tickets, the multiplex chain has rolled out several schemes. "COVID-19 warriors can watch movies free of cost. For the masses, we have developed a scheme where on buying two tickets, they will get a free ticket for their next outing."

There had been chatter that Rajput's Dil Bechara would be released again on the big screen. However, trade analyst Taran Adarsh says, "Exhibitors won't screen films that have premiered online as they feel these movies should have ideally been released in cinemas."
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Prashant Singh (HINDUSTAN TIMES; October 15, 2020)

After seven months of total shutdown due to the Covid-19 pandemic, the central government has given the green signal to reopen theatres, though many states such as Maharashtra are yet to join the bandwagon. Since then, the focus has been on the much-in-demand, lucrative Diwali weekend.

As of now, only the Manoj Bajpayee-Diljit Dosanjh starrer Suraj Pe Mangal Bhari (SPMB) has been announced as the Diwali release. The Ishaan Khatter-Ananya Panday starrer Khaali Peeli, which earlier took the pay-per-view route, will hit the big screen on October 16. Plus, from this weekend onwards, Hollywood films such as My Spy, Force Of Nature and The Rental will open in theatres.

But will audiences turn up at cinemas? “People still have a lot of fear of Covid-19. So, they might go to theatres or give it a miss. But, it’s imperative for cinemas to reopen, as many livelihoods are at stake,” says trade analyst Taran Adarsh.

Insiders feel ‘smaller movies’ releasing on Diwali may have an added advantage too. As exhibitor-distribitor Akshaye Rathi puts it: “It’s true that during a pandemic, people may not turn up in big numbers to watch mid-budget films but such films may fly due to pent-up demand.”

Even before earning a single penny, theatre owners have to spend from their pockets to adhere to all safety guidelines. Estimates say it will cost ₹3-5 lakh per month. But exhibitors/theatre owners are ready. “We are mentally prepared that in the first couple of weeks, a month or even a couple of months, there may not be much revenues. What’s most important is that we need to reintroduce and help inculcate the ‘theatre habit’ in people again,” says Rathi, adding: “Till you don’t open the shop, how will you know whether there’s a demand for your product?”

Filmmakers are keen to see theatres running again. “As a film aficionado, I am very excited. I feel people are fed up of sitting at home,” says Suraj Pe... director Abhishek Sharma, adding: “The movie exhibition sector has suffered maximum losses. I’m happy that my film will, in a way, kick off the theatre culture again.”

Movie mania begins: Dil Bechara, Indoo Ki Jawani, Tenet, Suraj Pe Mangal Bhari to release in theatres?

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Sources say theatres to open this month with Sushant's Dil Bechara followed by new releases Indoo Ki Jawani, Tenet, Suraj Pe Mangal Bhari in November
Mohar Basu (MID-DAY; October 9, 2020)

With cinemas across several states slated to reopen from October 15, studios are setting the stage for a theatrical release of their productions. Word in the trade circles is that the first big release will be Sushant Singh Rajput's swan song, Dil Bechara. A trade source reveals, "After the film's phenomenal success on Disney+ Hotstar, it was decided that whenever theatres open, the love story will be formally released on the big screen as a tribute to the actor."

If things go as planned, the audience will enjoy three releases in November. Kiara Advani-starrer Indoo Ki Jawani will kick off the proceedings in the first week, followed by Christopher Nolan's Tenet the week after. "Indoo Ki Jawani was earlier slated to hit screens on October 2, but will now be an early November offering. It is subject to change depending on the reopening of cinemas in Maharashtra and other major centres, and the footfalls in the first few weeks. The makers of Manoj Bajpayee and Diljit Dosanjh's Suraj Pe Mangal Bhari are considering a theatrical run in the third week of November in addition to its Zee Plex premiere," adds the source.

Meanwhile, Yash Raj Films is eyeing a big-screen outing for Saif Ali Khan and Rani Mukerji-starrer Bunty Aur Babli 2, and Sandeep Aur Pinky Faraar, but has yet to zero in on the dates.

A still from Dil Bechara

Till the time I was with Sushant Singh Rajput, he had nothing to do with drugs-Samuel Haokip


Rachana Dubey (BOMBAY TIMES; September 3, 2020)

He was a part of Sushant Singh Rajput’s innermost circle of people, who held a special place in the actor’s life and were a part of his dream projects. In the light of the recent turn of events in the SSR case, Samuel Haokip spoke to BT about the man he knew and admired. Excerpts:

After Rhea Chakraborty’s TV interviews, a Thailand trip is being spoken about where Sushant apparently spent about Rs. 70 lakh…
I didn’t go on that one, but there were seven people who went. Kushal (Zaveri), Siddhant Gupta, Sara Ali Khan, Sushant, Abbas, Mushtaq and Sabir Ahmed. But I have travelled with Sushant to Paris for Dil Bechara and it was amazing. On set, he would keep himself aligned to the thought of the film, which was about a guy struggling with a serious disease. Otherwise, he was happy to have fun. He booked us in another accommodation on the outskirts of Paris, so he could just roam around and chill.

In the last few days, two things have come to the fore — one has to do with Sandip Ssingh, who claimed to be a really close friend, and was at the forefront handling Sushant’s final rites. The other is about Sushant consuming drugs, which has got the Narcotics Control Bureau (NCB) involved...
I left in June 2019 and till then, Sushant had nothing to do with drugs. We had multiple parties at home with cigarettes and alcohol. We were staying with Sushant. He could fool us once, but not every single day. If he hid and did something, we were not fools to not understand the evident and sudden change in behaviour. As for Sandip, I had never heard Sushant mentioning him. Neither was he ever at the house during that period. In fact, I was not just home, but also with Sushant on his sets, sometimes two shifts in a day. He never mentioned this man. So, when I saw a lot of media speaking about Sandip, I thought maybe he was an old friend.

After Rhea’s interview, people have aligned themselves on either side, throwing open threads of Sushant’s private life. Even the #MeToo allegations levelled against him are back in the headlines. What are your views on this?
The whole nation, and so many groups from different countries are asking for a fair and transparent investigation into his untimely demise. I hope everything comes out. The whole #MeToo controversy affected Sushant. It all started from there, all of us in the team feel so. How difficult it must have been for him to handle the negative reactions, trolling on social media and the evident dislike...

What do you feel about Rhea’s interviews?
I felt she was not asked some important questions. He had done an interview in which he was talking about being in a closed space, where he could stay 25 minutes more than the others. I also have my own experience, as I’ve travelled with him a lot.

Did you stay in touch with Sushant after you left Capri Heights?
No, I didn’t. We spoke just once after that. In January this year, I tried contacting him. I had been with him for a while, so I knew he could be caught up. I sent a message but it had one tick, meaning he had changed his number. I sent the same message to Rhea. She didn’t reply either. I dropped it there.

Presenting lockdown list - Dil Bechara, Special Ops emerge most popular film and show

Dil Bechara had reportedly registered 95 million viewers in the first 24 hours of release
As stay-at-home period runs into its sixth month, viewership tracking firm reveals Dil Bechara, Special Ops have emerged most popular film and show
Mohar Basu (MID-DAY; August 26, 2020)

Gulabo SitaboIn a domino effect of sorts, the Coronavirus lockdown caused a shift in the entertainment consumption patterns of the Indian population. A country that has had more than its fill of dramas about shape-shifting serpents and family feuds turned to digital entertainment, thus discovering the grim journey of Hathoda Tyagi or rooting for Sushmita Sen as the unlikely queen of a drug cartel. As we enter the sixth month of lockdown, it is only fitting to determine which series and direct-to-web releases grabbed maximum eyeballs and dominated the mainstream consciousness.

Special Ops dropped online a week before the nationwide lockdown was imposed;Refusing to divulge numbers, Shailesh Kapoor, CEO, Ormax Media, reveals that direct-to-web releases, though a recent phenomenon in the Hindi film industry, found an eager audience. "Dil Bechara has been the top film by a wide margin, followed by Gulabo Sitabo, Extraction, Shakuntala Devi and Gunjan Saxena: The Kargil Girl, in that order. These are based on estimates," he says. The results are arrived at basis the social media buzz generated by each offering, its reach and appeal.

Even as Paatal Lok captured the imagination of the country post its May 15 release and Jitendra Kumar sealed his position as an Internet star with the endearing Panchayat, Kapoor reveals that it is, in fact, an espionage thriller that tops the list of the most-watched Indian web series. "Disney+ Hotstar's Special Ops fared the best. Amazon Prime's Paatal Lok comes second, followed by Voot Select's Asur." Amazon Prime's Panchayat and Disney+ Hotstar's Aarya round off the top five shows.

He observes that TV consumption increased by 40 per cent during the lockdown, with viewers tuning in to news on a daily basis. The top five television offerings between April and June, when old shows were being rerun, were Ramayan (Doordarshan), Mahabharat (Doordarshan), Taarak Mehta Ka Ooltah Chashmah (Sony SAB), Mahabharat (Star Plus) and Shri Krishna (DD). "With fresh episodes being aired from July, Kundali Bhagya has become the most-watched show followed by Taarak Mehta..., Anupamaa, The Kapil Sharma Show and India's Best Dancer."

Extraction round off top three films

No one would imagine Sushant Singh Rajput was depressed-Mukesh Chhabra


Shreya Mukherjee (HINDUSTAN TIMES; August 12, 2020)

Content with the positive response his debut directorial Dil Bechara has been garnering, Mukesh Chhabra misses having late actor Sushant Singh Rajput by his side to celebrate. Dil Bechara, a remake of the Hollywood film The Fault In Our Stars (2014), was Rajput’s last film. Chhabra had revealed that Rajput was excited about the film and kept his promise to be a part of his directorial debut.

“Sushant would have been really happy. Everything he did, he did to make people happy and bring a smile on their faces. I think he would have been really proud… I can’t stop thinking how different and meaningful it would be with him around. I miss his smile and his pure soul. I miss calling him brother a lot,” says Chhabra. “People are saying lovely things about the film. Be it the on-point portrayal of characters, their emotional journey, and the honesty of the film,” adds Chhabra.

Those who had known Rajput closely have mostly spoke about his happy-go-lucky nature, siding reports of him showing any signs of being stressed or depressed. Chhabra affirms the thought saying, “Sushant was always such a happy guy. No one would ever even imagine such things about him. He was always playful and so energetic on set.” On whether Rajput ever mentioned about anything bothering him or behaved in a certain way, Chhapra replies, “No, he didn’t but like I said, he was always playful and energetic whenever we met.” Ask him about the ongoing investigation into Rajput’s death case and Chhabra says not much except, “everything is going as per law”.

Meanwhile, he is occupied with his upcoming work. Given the current crisis, he is trying his best to progress as much possible. “I’m learning to live with the new normal and approaching each day and each project as it comes,” he says, without divulging details about his next projects.

I can’t sell my points of view based on someone’s demise-Swastika Mukherjee


Shreya Mukherjee (HINDUSTAN TIMES; August 3, 2020)

Late actor Sushant Singh Rajput’s death has stirred up a number of conversations surrounding nepotism and favouritism in the film industry. Actor Swastika Mukherjee is hopeful that things will change now, but she feels that some people are going overboard and have forgotten about Rajput’s grieving family.

“Right now, the situation is such that one runs the risk of being misinterpreted. But I’m still trying to understand, where are these paranormal conversations, assumptions and presumptions coming from?” she says.

Insisting that nepotism exists in every industry, Mukherjee, 39, asks, “Why does the hammer always fall on the entertainment industry? Why is our profession looked at from a different perspective, especially female actors. Questions are being raised about our character and how we lead our lives.”

While celebrities are often expected to have an opinion on everything being debated upon, Mukherjee believes that right now, everyone wants to share their views but it’s to settle their personal score. “I don’t like agenda-driven conversations. Why do I want to sell my points of view based on somebody’s demise?” asks the actor, adding that much like others, she also thought the news of Rajput’s death was fake.

She sounds disturbed as she shares, “After I got the news, I switched off my phone. It was difficult. I lost my father (actor Santu Mukherjee) in March and then Sushant. I was confused about what’s hurting me more. Memories of shooting Dil Bechara with Sushant and my father being excited about the film came rushing back. And now, both of them aren’t here when the film has actually released.”
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‘SUSHANT HAD BIPOLAR DISORDER’
Late actor Sushant Singh Rajput’s therapist, Susan Moffat Walker, broke her silence on the actor’s condition and in a statement to Mojo Story , she said, “Sushant was suffering from bipolar disorder and had bouts of depression and hypomania. Rhea was his strongest support…” Reacting to Walker’s statement, while Rajput’s sister Shweta Singh Kirti tweeted, “It is outright illegal”, her husband Vishal Kirti, too, wrote a long blog post. “...Mental health information is protected by the law of the land. Disclosing this information is not only unethical but also illegal...” He questioned Walker’s diagnosis of Rajput’s condition and the part of her statement where she says that his treatment was sought by Rhea Chakraborty (girlfriend) and not Rajput himself.

Sushant Singh Rajput death: Now, Dil Bechara cast to be quizzed, say Bihar police

Sush
As Sushant Singh Rajput's kin and friend trade allegations, Bihar police sources say they will question his colleagues to know if he was under stress
Uma Ramasubramanian, Vishal Singh (MID-DAY; August 1, 2020)

Neeraj Kumar Singh, Rajput’s cousinSushant Singh Rajput's friend, Siddharth Pithani, has claimed that he is being pressured to give a statement against Rhea Chakraborty. In an email to the Bandra police on July 28, Pithani reportedly said Rajput's family asked him questions about Chakraborty.

He claimed they questioned him about her stay at the Bandra apartment, and a senior police official related to the Rajputs asked him to issue a statement against her to the Bihar Police. The mail, which was also marked to Chakraborty, has been cited by her in her petition to the Supreme Court, seeking a transfer of the probe from Patna to Mumbai.

When mid-day reached out to Vikas Singh, legal counsel to Rajput's father Krishna Kishore Singh, he refuted the allegations of the family pressuring Pithani. "From what I know, Siddharth Pithani has decided to change sides. The family was talking to him because he was living in the [Bandra] house when it happened. Earlier, he was saying something else. He marked the copy of the mail to Rhea. Why would he mark a complaint to the accused? As far as Siddharth's credibility is concerned, it's a catch-22 situation," said Vikas.

After Singh filed a First Information Report (FIR) against Chakraborty and five others at the Rajiv Nagar police station in Patna on Tuesday, the Bihar police booked them under Sections 406 (criminal breach of trust), 420 (cheating) and 306 (abetment of suicide), among others. A day later, the actor moved the Supreme Court seeking a transfer of the Patna FIR to Mumbai. "The Bihar police have discovered so much that the Mumbai police had not even touched upon. Earlier, Rhea had said that she wanted a CBI [Central Bureau of Investigation] inquiry. Now, she wants the Mumbai police to handle the probe. If she is innocent, why isn't she asking that the case be transferred to CBI?" questioned the lawyer.

Even as the case is taking an emotional toll on the family, Rajput's cousin-BJP MLA Neeraj Kumar Singh said they are in pursuit of justice. "If Rhea was emotionally attached to Sushant, why is she scared of giving her clarification to the Bihar police? Our family only wants the truth to come out, we don't want the innocent to suffer," said Neeraj.

In a recent interview, Rajput's former girlfriend Ankita Lokhande dismissed the idea of the actor battling depression. Echoing Lokhande's sentiment, Neeraj said that the past few weeks have given way to several unsubstantiated theories. "Earlier, people were saying he had a financial crisis, which turned out to be baseless. Likewise, the depression story will be proved wrong. We should leave it to the cops to investigate who was the cause of his mental stress."

Chakraborty, in a video statement last evening, said, "I have immense faith in God and the judiciary. I believe I will get justice. Even though a lot of horrible things are being said about me, I refrain from commenting on the advice of my lawyers as the matter is subjudice." Satish Maneshinde, Chakraborty's legal counsel, remained unavailable despite repeated calls.

Next Step For Bihar Police
A source from the Bihar police informs that in the coming days, the team will interrogate the cast of Rajput's last release, Dil Bechara. "Sushant was believed to be under tremendous stress during the last few weeks. So, the team wants to question the cast and crew to understand his behaviour on the set," says the source. As part of the investigation, the Bihar police have met Rajput's counsellors. "It came to light that Rhea's family members used to be present during the counselling sessions," added the source. The team will now proceed to record the statements of the doctors who performed the post-mortem. At a meeting on Friday evening, the Bihar police sought additional manpower from the Mumbai police to continue the probe. "The Bihar police has submitted an application, which has been forwarded for legal opinion," said a senior officer from the Mumbai police.

Viewers showed up in unison to watch Sushant Singh Rajput's last offering Dil Bechara-Ormax

Sushant Singh Rajput in Dil Bechara
With an estimated 95 million viewers logging in to watch Sushant Singh Rajput's last offering, viewership tracking firm says response to Dil Bechara unlike anything they've seen
Mohar Basu, Uma Ramasubramanian (MID-DAY; July 27, 2020)

Albeit playfully, Sushant Singh Rajput found himself appealing to fans to purchase tickets for a previous release, Sonchiriya, if they wished to see him 'survive in Bollywood'. Unfortunately, it took his demise to assemble cinephiles for a final outpouring of love, as they whole-heartedly celebrated his swansong, the Friday release, Dil Bechara.

A whopping 95 million viewers logged on to Disney+ Hotstar within the first 24 hours of the film's release to bid adieu to the actor. The kind of traction that Mukesh Chhabra's directorial debut garnered outshone that of any other film, says Ormax Media, a viewership tracking and consulting firm.

Gautam Jain, partner at the organisation, tells mid-day that while the figures are an estimate, they could confirm that the opening was a massive one. That the makers decided to make the film available for viewing without a cost, also enabled them to achieve such a viewership. "If one wants to, comparisons could be drawn [between the viewership] of Dil Bechara, and that of [the much-acclaimed series] Game of Thrones, and this was possible even though the latter had a pre-existing viewer-base, while the film [did not]. Then again, Hotstar promoted Dil Bechara from the onset, marketing its release date and time well in advance. Viewers showed up in unison to watch it."

Trade analyst Taran Adarsh is certain that the film would have fared just as well as it did, had it released in theatres. "I would have preferred watching it on the big screen. It is beautiful, especially its ending. A good film will always find appreciation; [as it did with] films like Anand [1971], and Ankhiyon Ke Jharokhon Se [1978], which also had similar emotional content."

Jain admits that a release of this order introduces more viewers to the streaming platform. "Not every Dil Bechara-viewer will become a [Hotstar] subscriber, but the number of people who are familiar with the platform has now increased," he adds.

mid-day reached out to Disney+ Hotstar to procure the official viewership data on the film, but did not receive a response.

Tracking A Film
* Ormax Stream Track records how often a film is being discussed across various social media platforms. It tracks a film from four weeks before its release, and continues to do so for four week after.

* Tracking involves keeping a tab on the number of times the film is mentioned, how often its songs and trailers are viewed, and how many hashtags are used.

* The system uses these measures to assign a number to it. This is called unaided recall. Before Dil Bechara, Gulabo Sitabo garnered the maximum buzz. Its unaided recall, a week before its release, was 22. That of Dil Bechara was higher, at 23.

* This difference becomes more evident when they measure the next two parameters, reach (the number of people who eventually watch the film), and appeal (those who like it). In terms of appeal, Dil Bechara stood at 82, while Gulabo Sitabo was at 66. The company says no film has got a score above 80.