DABANGG 3 has managed fair business in the first week of nearly 114 crore nett and although the film has not really had a huge fall on weekdays, the trend of the film is weak. The film was held up by the holiday factor on Tuesday and Wednesday and the collections on Thursday were not that bad considering the Monday number.

But generally the film has not found acceptance and this will tell eventually on the collections of this film. The film still has a chance to reach 150 crore nett depending on the second week. Even if it does not reach 150 crore nett, the fair value will be over 150 crore nett due to problems faced over the weekend. But an action film with a star like Salman Khan should really be doing 200 crore nett, eyes closed.

This is where the disappointment lies in the film that it has not bought in the sort of audience it should as there are not many Hindi films today which potentially can bring in the footfalls and DABANGG 3 was one of them but it was not to be.

The daily first week business of DABANGG 3 is as follows.
Friday - 22,50,00,000 apprx
Saturday - 22,00,00,000 apprx
Sunday - 28,50,00,000 apprx
Monday - 9,25,00,000 apprx
Tuesday - 9,25,00,000 apprx
Wednesday - 15,50,00,000 apprx
Thursday - 6,75,00,000 apprx
TOTAL - 1,13,75,00,000 apprx

DABANGG 3 did good business on Wednesday due to the national holiday for Christmas. The film collected around 15.50 crore nett which was a jump of 65% from Tuesday. The trend was much weaker than the holdover releases over the last two days as there was an easing of the situation of protests but on Wednesday the film jumped like the other releases allowing a little for the fact that its a much wider release.

This film has collected 107 crore nett so far and it will be the fall on Thursday which will determine the first week. The fall will be big coming off a national holiday. The reduction of screenings in week two will happen in the multiplexes. It will manage to retain single screens but even here, the business is not at levels what it should be.

There is not an issue of losses as the film has only cost 105 crore including PA without the remuneration of Salman Khan who is the producer and distributor and 130 crore alone came from television and satellite. But more important than economics is performance for the big films as being in huge plusses is pretty easy especially when the big star is producer and its the performance which is a disappointment for this film.

The first six day business of DABANGG 3 is as follows.
Friday - 22,50,00,000 apprx
Saturday - 22,00,00,000 apprx
Sunday - 28,50,00,000 apprx
Monday - 9,25,00,000 apprx
Tuesday - 9,25,00,000 apprx
Wednesday - 15,50,00,000 apprx
TOTAL - 1,07,00,00,000 apprx

DABANGG 3 held up on Tuesday at the same level as Monday with collections of 9.25 crore nett. Although there is no drop, it should have done better as its a day before the national holiday and also the ground level situation with the protesting is better than the weekend.

This has seen the other films playing making gains though they are all mainly playing in the big centres while DABANGG 3 has much wider screenings and these is still unrest in places like UP as many centres still have low collections. The total collections of the film are 91.50 crore nett in five days and it remains to be seen what the growth it can get on the national holiday.

The growth will determine the first week number and the target is to get over the 110 crore nett mark which would take into seventh position for the highest first week numbers.

The first five day business of DABANGG 3 is as follows.
Friday - 22,50,00,000 apprx
Saturday - 22,00,00,000 apprx
Sunday - 28,50,00,000 apprx
Monday - 9,25,00,000 apprx
Tuesday - 9,25,00,000 apprx
TOTAL - 91,50,00,000 apprx

DABANGG 3 dropped almost 60% on Monday as it collected 9.25 crore nett. This has taken the four day numbers to 82 crore nett plus and its looking a 105-110 crore nett first week depending on the jump it gets on Wednesday. The film should have been looking at coming back up towards its day one number on Wednesday but that looks tough now.

The film saw a huge drop in Punjab and Delhi (never really got going due to major centres protesting) as the film had many of those elements which are there in regular South films which audiences in these parts have never taken to. The holds in other places are better than Punjab and Delhi but still more or less all circuits have a 50% plus fall.

The film has not worked but even still if the film had a normal weekend, the business of the film could have been AVERAGE. But with a Monday drop like this, even AVERAGE business looks tough unless it somehow sustains from here.

The first four day business of DABANGG 3 is as follows.
Friday - 22,50,00,000 apprx
Saturday - 22,00,00,000 apprx
Sunday - 28,50,00,000 apprx
Monday - 9,25,00,000 apprx
TOTAL - 82,25,00,000 apprx

DABANGG 3 had a weekend of 73 crore nett which would be a good or excellent weekend for most films but its an under performance here. Despite the film not finding appreciation across the board, if it was not for these law and order problems across the country, it would have been a good weekend and the film would have been on its way to becoming a HIT with just normal holds. Now the film has to try and cover the lost ground which may prove difficult as some areas are not performing even if we take into account the trouble across the country.

The Delhi/UP market is worst hit as the film should have collected far more as the figures in this circuit would have been just 10-15% below Mumbai while now they are almost 50% lower. The centres which are normal in UP show this circuit has liked the film the most but it is not being reflected in the numbers. It remains crucial how the film holds on Monday as it can hold well, then it gain well on the national holiday on Wednesday. But if there is a major drop, then the gains will not be big on Wednesday.

The real value weekend for the film would be around 85 crore nett which would have been a good weekend for the film but it was not to be.

The first weekend business of the film is as follows.
Friday - 22,50,00,000 apprx
Saturday - 22,00,00,000 apprx
Sunday - 28,50,00,000 apprx
TOTAL - 73,00,00,000 apprx

The regional versions of the film are not doing well but that is expected as Hindi films dubbed in southern languages hardly collect that well.

DABANGG 3 collected 22 crore nett on its second day as collections were a little down from the previous day. The film did make gains in some places but that was mainly because the situation is a little better in those centres and more screenings were possible but it was the opposite in other places.

The film has collected 44.50 crore nett in two days which is less for this film, not in terms of recovery or anything but because of the expectations that come from a Salman Khan starrer and on top of that, it's the DABANGG franchise. The fact that there was no growth would not have been much of an issue if everything was normal and it was not losing this revenue due to these external law and order issues.

The problem for the film now is how will it recover the 12-15 crore nett it will lose over its first weekend and it is pretty much impossible as the reports are also average. Even if reports were good, it would have been a tough task as one, there is no timeline as to when these issues will subside and secondly there is a big film releasing next week.

The aim for the film now is to have good growth on Sunday and then to sustain on Monday. So if the law and order situation gets better, it can take some advantage although there is no chance to recover the big chunk of collections that have gone over the weekend.

The two day business of the film is as follows.
Friday - 22,50,00,000 apprx
Saturday - 22,00,00,000 apprx
TOTAL - 44,50,00,000 apprx

The regional versions of the film are not doing well but that is expected as Hindi films dubbed in southern languages hardly collect that well.