CHHAAVA continues its outstanding run at the box office as it collected a huge 24.50 crore nett on Tuesday which is day five for the film. There is a holiday in Maharashtra for Shivaji Jayanti which boosted the film on Tuesday and will do so again on Wednesday. The period is proving very beneficial for the film as it has over 50% of its collections coming from just the state of Maharashtra.

The growth mainly came from Maharashtra as others were pretty much similar to the day before with some a little down and others a little up. The total collections of the film are now 155 crore nett and its looking for a 200 crore nett first week depending on the growth today and the hold post the holiday.

The film is going to emerge a BLOCKBUSTER but Thursday and Friday are crucial for the film as its the level of business on these two days which can really push the film to a huge final box office number. There is a big holiday next week with Maha Shivratri and then in March, you get into the Holi period. Even then, CHHAAVA will be leading the box office race. The film really has an opportunity to rack up a huge box office number with an open run in front of it.

The collections are lower in some circuits and the Thursday and Friday will tell at what level its stands in Maharashtra. At the moment, it looks like it can compete with PUSHPA 2 - THE RULE in Maharashtra as collections are simply phenomenal. This is Maharashtra comparison with PUSHPA 2 - THE RULE not the circuit as that has Gujarat and there is no comparison in Gujarat with PUSHPA 2 - THE RULE miles ahead though CHHAAVA itself is doing very well in Gujarat.

The collections of CHHAAVA till date are as follows.

Friday - 29,00,00,000 apprx

Saturday - 34,00,00,000 apprx

Sunday - 44,00,00,000 apprx 

Monday - 23,00,00,000 apprx

Tuesday - 24,50,00,000 apprx

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CHHAAVA had a phenomenal first Wednesday as it collected 30 crore nett apprx which is around 20% up on the previous day and this puts its total on 184 crore nett. The collections were boosted by the partial holiday on Wednesday and moreover, its seeing a superb hold after the holiday today which ensures a huge run for the film.

The 200 crore nett week is easily done and dusted for the film and the second week is also going to be putting up huge numbers for sure depending on the level of business on the second Friday. The 200 crore nett mark in Mumbai circuit actually looked a dream for most of the films coming out of the Hindi film industry but this film may actually do that due to the extraordinary business in Maharashtra. It will be due to the huge local appeal but eventually, the numbers are coming.

The film is a a much needed BLOCKBUSTER and the 400 crore nett mark seems a realistic possibility for the film now though it is dependent on the level of second weekend business and then the open run will pile up the numbers over the next few weeks. The film has some minor releases in the way which are pretty much irrelevant and the Pre Eid period may also not hit it much as the bulk crowd is probably the Hindu crowd in and around Maharashtra.

The collections of CHHAAVA till date are as follows.

Friday - 29,00,00,000 apprx

Saturday - 34,00,00,000 apprx

Sunday - 44,00,00,000 apprx 

Monday - 23,00,00,000 apprx

Tuesday - 24,50,00,000 apprx

Wednesday - 30,00,00,000 apprx

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CHHAAVA recorded a fantastic first week of 205 crore nett driven by record breaking collections in the state of Maharashtra. The film was has also done very well in other pockets but it is Maharashtra which is at another level as it beats the record breaking numbers of PUSHPA 2 - THE RULE. The film joins a list of around 13-14 films which have done 200 crore nett in the first week.

The holds of the film are outstanding as Thursday finished with a collections of over 20 crore nett and Mumbai circuit remained comfortably over the 10 crore nett mark. The numbers of the film are also extremely strong in CP Berar and Nizam/Andhra. The surprise is the latter as its not just Marathawada putting up big numbers as the Hyderabad area is also strong.

The collections of the film are lesser in the North and East but are still good and well ahead of TANHAJI: THE UNSUNG WARRIOR which was another film doing similar ratios with a heavy concentration in Maharashtra. CHHAAVA is sure to have a superb hold on its second Friday and will be up there among the top second Fridays of all time. This will lead to a huge second week number.

The collections of CHHAAVA till date are as follows.

Friday - 29,00,00,000 apprx

Saturday - 34,00,00,000 apprx

Sunday - 44,00,00,000 apprx 

Monday - 23,00,00,000 apprx

Tuesday - 24,50,00,000 apprx

Wednesday - 30,00,00,000 apprx

Thursday - 20,50,00,000 apprx

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CHHAAVA grossed a huge 293 crore worldwide as it picked up a very good $5.25 million overseas in the first week with a very good numbers in US/Canada which will end the week with around $3 million. The surprise is United Kingdom as a market like this is going to £400k plus and the scope here is less with it being a Muslim dominated market.

The Gulf area is less as it collects $750k in the first week. The worldwide numbers of the film over week one are a little higher than PADMAAVAT; that was a film which had a lot for overseas with the presence of Deepika Padukone and the Sanjay Leela Bhansali factor. PADMAAVAT finished with a worldwide gross of 545 crore and that is possibility for CHHAAVA even though overseas is nothing like PADMAAVAT.

The 500 crore mark worldwide mark looks pretty much assured for the film on its present trend today. It will make it the 17th Hindi film to cross the 500 crore mark worldwide and that includes 3 dubbed films from the South.

The worldwide numbers of CHHAAVA are as follows.

India - 248 crore (205 crore nett)

Overseas - 45  crore ($5.25 million)

TOTAL - 293 crore

CHHAAVA saw an extraordinary hold on Monday as it collected 23 crore nett which is down just 20% from the Friday and that Friday was Valentines Day which could itself have been a bit higher than it should have been. Hence, the hold could actually be better than it looks The four day business of the film now stands at a huge 130 crore nett and the next two days are certain to record fantastic collections as both days will go above the Monday number.

CHHAAVA is simply outstanding in Mumbai, CP Berar and Nizam/Andhra as these areas not only see super strong holds but collections at very high levels. In certain places in Maharashtra it is surpassing PUSHPA 2 - THE RULE. Pune leads the charge with the highest collections ever seen in history till date which enables a chain like City Pride to do likewise. Rajasthan, CI and Mysore have also seen excellent holds on Monday though the level of collection here is less than the likes of Mumbai.

The Northern and Eastern markets are weaker and this was always likely but this is comparative with other circuits. If we look standalone and take the western area out of the equation, then these numbers are also good and the holds are also encouraging though nothing like the stronger performing circuits. It is not out of the question that the film picks up a phenomenal 200 crore nett in the week depending on how high the next two days go and then to what level it falls to on Thursday.

The film is looking to emerge a huge BLOCKBUSTER though it will be the numbers post the holiday period which will have to confirm this. The film has come as a bit of life saver for the Hindi film industry as it looked like dire straits with no winner for months before CHHAAVA and no major release for weeks after.

The collections of CHHAAVA till date are as follows.

Friday - 29,00,00,000 apprx

Saturday - 34,00,00,000 apprx

Sunday - 44,00,00,000 apprx 

Monday - 23,00,00,000 apprx

CHHAAVA had a superb first weekend with outstanding collections on Sunday. The film collected a huge 44 crore nett on Sunday and had a fantastic weekend of 106 crore nett. The film set records in Maharashtra as it recorded the highest collections ever seen in the state with Pune and Thane leading the way with insane occupancy. A Maharashtra dominated chain like MovieMax saw the highest day in its history on Sunday as beat PUSHPA 2 - THE RULE's number for Sunday.

CHHAAVA also crossed the 20 crore nett mark in Mumbai circuit on Sunday which made it the first outright Hindi film to hit this mark with the only other film being able to do this was PUSHPA 2 - THE RULE. The business in Mumbai circuit was around 54 crore nett in 3 days which is 51% of the all India ratio. This is very similar to the ratio of TANHAJI: THE UNSUNG WARRIOR.

The business of the film is also fantastic in the South with both Nizam/Andhra and Mysore doing well. In Nizam/Andhra, its just not Marathawada putting up the numbers as Nizam has done extremely well. The has picked up well in the North and Central markets and numbers in these areas were very good on Sunday. The Eastern markets are the weakest and could have done better but that was the case with TANHAJI: THE UNSUNG WARRIOR as well.

The Sunday jump for the film ensures a huge run for the film as collections are sure to be huge for the next three days and the lower level collections will be post the holiday, on Thursday. The last HIT film from the Hindi film industry was BHOOL BHULAIYAA 3 in November and its basically been a dry period since then. If this had not worked, the period would have extended even further as there are no major release for the next 5-6 weeks.

The collections of CHHAAVA till date are as follows.

Friday - 29,00,00,000 apprx

Saturday - 34,00,00,000 apprx

Sunday - 44,00,00,000 apprx 

CHHAAVA collected 28 crore nett on its first day with generally good collections all over and outstanding in Mumbai circuit with CP Berar and Nizam/Andhra also being excellent. The weaker areas, which were going to be North India and East India, also eventually collected well enough though its a hugely lopsided performance with Western India being very strong.

The collections in Mumbai circuit will be in the 15 crore nett range which is up there among the top five. But comparisons are futile here as the bulk bookings the film has seen are mainly concentrated in this circuit. Take this out its still a huge number in the circuit but just not this high. The other circuits which don't have centres from Maharashtra don't have the same push from bookings. Basically, the number is extraordinary but the collections are also excellent is probably the best way to put it.

It actually becomes very difficult to report a film like this which has done well and should do well in the long and on top is the first bright spot for some time as far as the Hindi film industry goes. But the problem is the number is pushed and then another film may get 27 crore nett without bookings and then what do you say as it would be the second best opening of the year. 

The industry is going through a phase that there is caveat with the box office number week in week out due to these bookings and may well get even worse. The positive for CHHAAVA is that the real number is also good and its not a sequel so that is also a positive. The main character is front footed and aggressive which brings an audience in though being an historical means a limit on cinematic liberties. It is these characters in a fiction film that the industry needs to present well for potential of the huge blockbuster across all circuits.

The numbers of CHHAAVA will be tentative as it will be up and down due to what is happening and its not normal ratios and trends may not also be normal but by the end of the week, it will all clear up.

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CHHAAVA showed strong growth on Saturday as the film jumped 20% from Friday and collected 34 crore nett which gives the film a two day total of 63 crore nett. This growth has come post Valentines Day which is a great sign for the film though the push on Valentines Day may not have been that huge due to the genre.

The trend of the film is far superior than the other films out there as they probably got more benefit on Valnetimes Day. The film continues to huge business in Mumbai, CP Berar and Nizam/Andhra. The latter is not just strong in the Marathwada area but in Nizam as well. The film has seen a good pick up in the North and certain centres in UP, which don't normally grow on Saturday, went up. Still, the overall collections of the film are lower in the North and East but the trend is good which is important for the long run as these areas have to hold for a big number at the end.

There may be certain clouds over the film but its pretty clear the film is a HIT and and the weekdays will tell if its going to be even bigger and the signs look very good as there is a holiday on Wednesday which ensures a huge total at the end of the week. There is an open run for the film which gives it possibilities for a huge sustained run but that will be known on Thursday and second Friday. By then, it will be known exactly where the film stands and certain external elements around the film will clear up. 

The biggest plus from the film is that finally the industry may have found the third star this century and nothing can be bigger for the industry than this especially the state the industry is in today as its the need of the hour. In the last 25 years, there has been only Hrithik Roshan and Ranbir Kapoor who can be called genuine stars which is a poor return. Now, Vicky Kaushal could join this list though it obviously depends on what happens in the next few films as its never just one film. Not being able to create male stars is one of the biggest things keeping the industry down and any addition is like a godsend.

The two-day numbers of CHHAAVA are as follows.

Friday - 29,00,00,000 apprx

Saturday - 34,00,00,000 apprx

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CHHAAVA is also flying in Overseas as it showed a huge jump on day two and this is coming off Valentines Day which could have helped the first day in some of the circuits. The film collected $900,000 on the first day and will be around $1.2 million on the second day. The overseas has a limited audience for a Maratha film and as a result, these numbers are huge.

There may been a BAJIRAO MASTANI but the Bhansali factor was there and Deepika Padukone is a bonafide overseas star which would have helped that film. But there is no such thing here in this film. This jump on Saturday shows the film is going to go on a huge run overseas as well. North America has jumped well on Saturday but there will be more to come as this market will lead the film.

The Gulf market could have been better on day one but this genre with a Maratha feel is not really going to open here but eventually good numbers will come. The weekend will cross $3 million which is outstanding for a such a film and it will build from there.