Showing posts with label BARC. Show all posts
Showing posts with label BARC. Show all posts

Supreme reign: Gods continue to top TRP charts


Prashant Singh (HINDUSTAN TIMES; June 10, 2020)

Clearly, gods are reigning supreme during the lockdown. At least, that’s what TV viewing pattern — during the Coronavirus induced shutdown — seems to indicate. So, while reruns of Ramayan and Mahabharat topped the TRP charts at the start of the lockdown [around March-end], the ‘religious reign’ continues even now. As per the latest data by Broadcast Audience Research Channel (BARC), Doordarshan’s Shri Krishna is the most watched TV show for second consecutive week. The top five shows also include Mahima Shanidev Ki, Mahabharat [new version] and Ramayan on various channels.

“To start with, people have been feeling low for the last three months, and so, these classic shows make them feel good, and also give them a sense of emotional strength. Plus, you can watch these shows with the entire family, and there’s a lot of nostalgia involved, too,” says TV producer Shashi Mittal.

Besides reruns of Ramayan and Mahabharat, a number of gods-based shows as Karmaphal Daata Shani, Uttar Ramayan, Paramavatar Shri Krishna, Vighnaharta Ganesh and Mere Sai - Shraddha Aur Saburi among many others have been running successfully on television during the lockdown.

“If you notice the pattern during the lockdown, people have gone back to not just old TV shows but also classic movies. As for out-and-out religious shows, it’s like going to back your comfort food when you are upset or angry about something. The sheer universality, relatability and the joyful nostalgia involved with such shows make people turn to them,” says exhibitor-distributor Akshaye Rathi.

Money-wise, too, mythologicals worked their magic. Apparently, six new TV commercials of a top dairy brand were launched during lockdown with the shows. “For any brand, this was the best time because of great viewership. The investment in Ramayana and Mahabharat was like a lottery. We got 100X back,” R S Sodhi, managing director of the dairy brand has said in an interview.

Lastly, a 47-year-old homemaker, Swati Paliwal puts things in perspective: “Watching religious shows give me a lot of mental peace, and it alleviates my tension during such stressful times. It gives me a feeling that all will be fine.”

We got Arun Jaitley's nod to shoot in Pokhran-John Abraham

John Abraham and Arun Jaitley
John Abraham adds that the Parmanu unit also obtained the consent of the Border Security Force
Sonil Dedhia (MID-DAY; May 24, 2018)

Given that Parmanu: The Story Of Pokhran deals with 1998 nuclear tests conducted by the Indian Army, one of the first objectives of John Abraham was to procure the necessary permissions to bring the real-life story to the big screen.

"As part of our research, we met people who were involved in the tests including those from Indian Space Research Organisation (ISRO), Bhabha Atomic Research Centre (BARC) and the Defence Research and Development Organisation (DRDO). I also had to meet Arun Jaitley, who was the defence minister then, because we needed special permissions to fly drones in Pokhran," recollects John Abraham. The actor-producer adds that they also obtained the consent of the Border Security Force.

In his bid to ensure authenticity, the unit shot portions of the film at the nuclear test site in Rajasthan. "We met a few people who were living there when the tests happened. They narrated some interesting incidents to us — like, Rajasthan ran out of onions on the day of the tests because the Army had bought them all as a precautionary measure, since onions absorb radiation. We incorporated such tidbits in our film."