CHUP collected 9.75 crore nett in its first week and the film film managed to do higher than expectations over the first weekend due to the National Cinema Day but the collections fell on Monday. The plus is the weekend which will allow the film to cross 10 crore nett which would have been tough without the Rs. 75 offer.

The film is based on the film industry and about these critic types and what goes on but the audience does not really care for this and its an industry thing. So, a 10 crore nett plus number for this film is actually not a bad result in terms of business today.

DHOKHA ROUND D CORNER collected 2.75 crore nett in its first week but almost 40% of this 2.75 crore nett came on the first day due to the lower rates.

AVATAR was re released and did pretty well as it notched up around 6.50 crore nett in a week. This takes the total of the film to around 63.54 crore nett and there will be fireworks when AVATAR: THE WAY OF WATER releases in December. 

A Nepali film, PREM GEET 3, was also released and it was a total disaster as it was unable to collect even on cinema day.

CHUP had a decent first day as it collected in the 2.75-3 crore nett range which may well have been its first weekend if it was not for cinema day. A film like this gets a huge boost with lower ticket rates as its difficult to get people out for this type of content without an incentive.

The film also got a good number of footfalls which can really help if word of mouth is good as word spreads faster when more people spread it. The problem is basically that its based on the industry and on reviewers. This all maybe good within the industry and media circles but majority of public does not care or is even interested in these industry going ons which are also actually irrelevant for the industry as well in the bigger picture.

It remains to be seen what happens post cinema day but it will not be easy as the film has a limited audience.

The Hollywood BLOCKBUSTER, AVATAR, saw a re release on cinema day and did very well as it collected 1.85 crore nett which takes its lifetime business to around 58.89 crore nett. The film could have a nice little run as it saw more tickets sold at cinemas with normal rates than the other new films.

DHOKHA ROUND D CORNER managed decent collections also with around 1.15 crore nett and like CHUP, this may well have been its weekend without cinema day but the issue remains where it goes now.

It was not all good news as a Nepali film PREM GEET 3 was also released and was actually promoted and had PR but this one failed to collect.