Garima Sharma (BOMBAY TIMES; May 10, 2014)

It was Salman Khan 19 years ago. Now, Tiger Shroff has been chosen by the greetings and gift store chain Archies to be its next pin-up boy. The newbie, who makes his debut in Sajid Nadiadwala’s Heropanti, follows in the footsteps of Salman, who was the earlier poster boy for the company.

 On an average, about 1 lakh pin-up posters are sold a year and the company has decided to hedge their bet on Tiger this time. As a newcomer, Tiger is excited at the opportunity and its possible audience. The brand has also decided to have special posters like international action icons, featuring him.

 Anil Moolchandani, Chairman and Managing Director, Archies Limited, says, “Look at the boy. Tiger is endowed with such good looks from his parents and not to forget the chiselled physique, for which he has trained hard. A perfect combination of fabulous looks and a great body. Every girl would fall for him.”