Showing posts with label Aamis. Show all posts
Showing posts with label Aamis. Show all posts
Pay-per-view platform Movie Saints owner on streaming giants: ‘They are competing for subscriptions, we’re not’
9:00 AM
Posted by Fenil Seta

Jhini Bini Chadariya is presented by Anurag Kashyap
Recently acquiring Jhini Bini Chadariya, Movie Saints owner says the pay-per-view platform is not racing against Netflix or Prime Video; asserts idea is to empower indie filmmakers
Mohar Basu (MID-DAY; October 4, 2024)
Ajira Rungta remembers watching Ritesh Sharma’s directorial venture, Jhini Bini Chadariya, at the 2021 Dharamshala International Film Festival. Right then, she knew it was just the kind of film she was seeking for her platform, Movie Saints.
“I told Ritesh that I want to make everybody watch this movie. He had been taking Jhini Bini Chadariya to various film festivals, and wanted to sell it to an OTT platform, but the deal couldn’t happen. That’s how our journey [with this film] started,” recalls Rungta.
Jhini Bini Chadariya, presented by Anurag Kashyap, is one of the many indie films that have found a home in Movie Saints. Instead of seeking subscribers, the platform follows a pay-per-view model sustained by cinephiles across the globe, offering a space where indie filmmakers can recover costs. The idea is to foster a parallel ecosystem for independent cinema. Rungta launched the niche platform in 2019 with the Assamese film Aamis (2019), but it was hit during the pandemic. Now, as the platform is being resurrected, Rungta is relying on discerning audiences and strong word-of-mouth to generate buzz around it.
“Filmmakers are good at making films, but they are not good at marketing them. We thought of marrying that with the community of influencers, who are writing about films. Plus, the audience is fed up with mainstream cinema. We have lesser known films. Our pitch is simple—[watch] the movie; if you don’t like it, don’t talk about it. But if you like it, do talk about it on your social media.”
Rungta further says, “This is how we are building a network of people, who are helping us to support these films. The sheer love of cinema is the draw.”
As she builds a community of film enthusiasts, Rungta doesn’t view OTT giants like Netflix and Prime Video as competition. “They are competing for subscriptions. We are competing against pay-per-view models,” she explains. To her, the platform is also a means to empower indie filmmakers as a portion of the earnings go to the filmmaker.
“Say, if Netflix pays a filmmaker Rs. 10 lakh for his movie and only 100 people watched it, the filmmaker wins here because he got a lump sum amount. But if 1 lakh people watched it and he only got Rs. 10 lakh, then it’s a win-win for Netflix. It is essential to make the filmmaker part of the film’s success.”

Ajira Rungta
Tales from Northeast find a voice on OTT
8:05 AM
Posted by Fenil Seta

Digital platforms have become instrumental in content and talent from the Northeast finding representation in the crowded mainstream
Juhi Chakraborty (HINDUSTAN TIMES; August 14, 2021)
The OTT platforms have not only given a break to new or less appreciated talents, but are also helpful in bringing a diverse range of projects to the screen. This includes content from the Northeast. Often these small budget films get lost in the crowded Hindi mainstream market. But now thanks to the digital medium, they are able to reach a much wider audience. Aamis, Axone, Bornodi Bhotiai, Village Rockstars and Raag are some such films that are now available on OTT, and have been able to strike a chord with viewers.
Actor Sayani Gupta, who starred in Axone which follows Northeast Indian migrants in Delhi, in their attempt to organise a wedding party, says, “It was the first film that ever came out in the mainstream that represents characters from the Northeast, and is authentic. There is a lot of interest coming from content makers and filmmakers about the Northeast and the people.”
Noting how there is a growing appetite for such stories, Siddharth Anand Kumar, vice president - Films & Events, Saregama India Ltd — who made Axone — says it’s heartening to see people being receptive towards these stories. “I think the interest will only grow from here, after India’s shining jewels Saikhom Mirabai Chanu and Lovlina Borgohain, who hail from Manipur and Assam respectively, returned home with Olympic medals. The region is brimming with talent and stories. And I hope they get support from the industry, and bring inclusivity and an end to stereotypes,” Kumar shares.
Manipuri actor Lin Laishram, who was a part of Axone, is glad that actors from the Northeast were cast in it. And while she agrees that OTT is helping with representation, she believes there’s still a long road ahead. “We need more of our stories to be told in the mainstream. We’re on the right path but there is a long way to go,” she says.
Not just films, now even web series set and shot in the Northeast, with actors from the region are making its way to our screens — for instance, The Last Hour. “It features a lot of actors from there, the locations are breathtaking. So it has an authentic feel to it. That’s what stood out,” shares actor Raima Sen, who starred in the supernatural crime thriller.
While this is a step in the right direction, many believe that Bollywood, despite being one of the biggest film industries in the world, has failed to adequately represent the region and its people, often resorting to cliches and stereotypes in the story.
To this, Kumar says, “Our vision has always been to make films with an underlying message, a potential to spark conversation and change mind sets. Axone was just the perfect platform to highlight the umpteen misconceptions and racism that people from the Northeast face in daily lives.”
Agreeing to this, actor Adil Hussain, who hails from Assam, says that while the growing lot of stories from the region are helpful, he feels it is a drop in the ocean. He elaborates, “I think what they are doing is fantastic, but the OTT giants should look for such stories rather than have people approach them... A lot of projects made there still don’t find their way in the mainstream.”

Working on Players helped me realise what I didn’t want to do-Bhaskar Hazarika
6:58 AM
Posted by Fenil Seta

Sanskrita Bharadwaj (HINDUSTAN TIMES; December 13, 2019)
With an enthusiastic crowd patiently waiting outside the Cinépolis Fun Republic theatre, Andheri, it was heartening to see how Aamis (Ravening) — filmmaker Bhaskar Hazarika’s much-talked-about Assamese film pulled in people from a diverse spectrum, and not just the Assamese diaspora. What the crowd perhaps wasn’t expecting was a macabre end to what seemed like a sweet love story.Two films down and Hazarika has somewhat made a reputation as somebody, who is drawn to experimenting with dark themes and complex characters. His debut film, Kothanodi (2015), won a National Award for Best Film in the Assamese language. Based on characters and events described in Burhi Aai’r Xadhu (Grandma’s Tales), a beloved anthology of folk stories compiled by the Assamese literary giant Lakshminath Bezbaroa, Kothanodi proofed to be its sinister retelling. And, if it managed to spook people out, Aamis is a notch above that, a film that will make you question topics such as morality, and forbidden relationships. “I like watching films from the masters of horror and sci-fi,” says the director, and indeed, this love for the dreadful reflects in his work.
Earlier this year in April, Aamis had premiered at the Tribeca Film Festival (TFF) in New York, USA, where it was nominated in five categories, including Best Film. The film also received two awards at the Singapore South Asian International Film Festival, Best Director for Hazarika and Best Actress for Lima Das. After watching the film, director Anurag Kashyap took note of it and wrote on his Instagram account, “have not seen anything like this coming out of India” before. Kashyap, who has been known to present independent films from across India in theatres, declared that he will be presenting Aamis. But, this was the first time he presented a film from North-East India.
Aamis is a story set in urban Guwahati, Assam and written by Hazarika himself. It revolves around the lives of a doctor, and a PhD student, bonding over food — a variety of exotic meat. The story then takes a bewildering turn, which may even leave many in disbelief.Starring debutants — Lima Das and Arghadeep Barua, Aamis, Hazarika says is based on the Romeo and Juliet template. He, who’d earlier cast popular actors such as Adil Hussain and Seema Biswas for Kothanodi, says that it is important to not have familiar faces while working on that template. “It is easier for the audience to relate to new faces when it’s a love story,” he says.
When asked if he looks at himself as somebody who might be at the risk of being typecast as a teller of grim tales, he says, it’s only coincidental that both his films touch upon the deviant. “I am currently working on a comedy film, and I have also written a thriller,” he adds.
Writing for an A-list Bollywood movie, is what most aspiring filmmakers look out for, but Hazarika chooses to focus on independent content. In 2012, he got writing credit for the Abbas-Mustan thriller, Players, a remake of the American film, The Italian Job (2003). Hazarika says being a part of that film was an eye-opener of sorts for him. “It helped me realise what I didn’t want to do,” he adds.
For a long period of time, regional cinema meant only southern films. But with films such as Sairat (Marathi, 2015) making a mark, it doesn’t seem impossible for the mainstream to open up to films from North-East India, as well. Assamese cinema, especially, seems to have undergone a qualitative change with filmmakers taking on unconventional topics. For instance, in 2017, Village Rockstars, directed by Rima Das, was selected as India’s official entry to the 91st Academy Awards. But do these filmmakers make films keeping a universal audience in mind? “We have to create universal content, which will work outside,” Hazarika says. This belief is why he started Metanormal Pictures, a small studio based in New Delhi, with a vision to create original cinema from India, especially, with a focus on regional content.
Is the audience, then, ready to take on such films?, we ask. Hazarika, who looks at filmmaking as his “job” and not particularly a “passion”, says it’s not a filmmaker’s responsibility to educate people to come and watch films from a certain region. “That’s too much pressure on the maker,” he concludes.
(Crisp) Movie Review: AAMIS by FENIL SETA
9:21 AM
Posted by Fenil Seta
Aamis is an Assamese movie about a lonely, married woman with a son who bonds with a younger guy over their love for food, particularly meat. The storyline might seem a bit clichéd, but the film is anything but that. This 1 hour 48 minute long flick is quite sweet for the first 60-70 minutes. Director Bhaskar Hazarika engages very well as takes you into the journey of the protagonists and how they develop feelings for each other. But then comes an unpredictable twist that you’ll surely not see coming. It makes the experience a bit uncomfortable and probably even traumatic. At the same time, it also adds a nice, lyrical touch. The final scene of the film is too good. Lima Das is terrific in her debut role and it’s difficult to say she is a first-timer film actress. Arghadeep Baruah also performs very well. His cute face adds a lot, besides of course his own great acting. Neetali Das, Chandan Bhuyan, Saurabh and Manash Das also play their part with earnest. All in all, Aamis releases in November, courtesy Anurag Kashyap, and do watch it for some hatke experience!
My rating - *** ½ out of 5!
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