MID-DAY (February 17, 2014)

On Valentine’s Day, the film Desi Magic’s first look was unveiled. Produced by Ameesha Patel Productions and directed by Mehul Atha, it stars Ameesha Patel, Zayed Khan and Sahil Shroff in lead roles.
The event witnessed the launch of the film’s posters and playing the host was actress-turned-producer Ameesha Patel. “Since this is our first film, we wanted to make this event a memorable one. I wanted it to be a grand affair, as it is in tandem with our film’s theme as well,” said Ameesha.

Kuunal Goomer, Ameesha’s business partner, said, “We as a team have been dreaming of this day for so long and it’s great to finally see the dream come true.” Interestingly, the chief guest at this event was filmmaker Rakesh Roshan, who had launched Ameesha in the blockbuster hit, Kaho Naa... Pyaar Hai back in 2000. Also present was the film’s entire cast and crew, including actors Randhir Kapoor and Ravi Kishan.
Ameesha adds, “It was an emotional moment for us as Rakeshji is someone who holds a very special place in our hearts. We thank him from the bottom of our hearts for unveiling our poster.”

Actor Prachee Shah, filmmakers Abbas-Mustan and choreographer- turned- director Prabhu Dheva were among others in attendance. The film will begin its last and final outdoor schedule in Italy from the first week of March. The event was designed and executed by Salad Entertainment.